(Additional photographic and historic development plan below.)
New outdoor signs replacing the storied Pentucket Medical name in downtown Haverhill do not reflect any new change in medical care, but rather rebranding after a series of mergers dating back to 1999. Mass General Brigham spokesperson Alexandra Virginia Pantano told WHAV that new “Mass General Brigham Healthcare Center” signs facing Main Street and other locations in Andover, Lawrence and Newburyport represent only a name change and, “There are no changes for patients at this time.”
“While internal signage, website information and the patient portal has showcased the Mass General Brigham brand for several years, the exterior signage was recently updated,” she said. The removal of the “Pentucket Medical” name severs a connection to more than a half century of Haverhill history. During the same time, local ownership of most other hospitals and health care providers also gave way to out-of-town corporate consolidation. For many years, Pentucket Medical operated at 116 Summer St., before the company partnered with then-Columbia, Maryland developer Frederick Glassberg of Crysen Haverhill Limited Partnership.