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Visael “Bobby” Rodriguez has joined Merrimack Health as chief human resources officer, while Maria Gudinas was named chief development officer on the hospital network’s leadership team.
The pair are tasked with workforce development and raising money at the Lawrence-based nonprofit that operates the formerly named Lawrence General Hospital and Holy Family Hospitals in Methuen and Haverhill.
“Bobby and Maria are exceptional leaders who will play key roles in advancing our mission to care for the Merrimack Valley,” said Diana Richardson, president and chief executive officer at Merrimack Health. “Bobby’s leadership in building a strong, supportive workplace culture aligns with our values, and Maria’s deep roots in the region and ability to connect people to a shared purpose will strengthen our philanthropic efforts.”
Rodriguez has more than 20 years of experience leading human resources, culture and workforce strategy in large-scale health care organizations. His expertise includes workforce planning, talent development, employee engagement and organizational strategy. In his new role, Rodriguez will help to attract and retain health care professionals who reflect the diverse communities of the Merrimack Valley.
He previously served as vice president of human resources, culture, belonging and community impact at Cincinnati Children’s Hospital Medical Center. He also previously held senior human resources leadership roles at Blue Cross & Blue Shield of Rhode Island and Baystate Health.
Rodriguez said, “Building an equitable workplace where every employee feels seen, supported and empowered is what drives me. The Merrimack Valley is a diverse, vibrant community, and I look forward to helping build a workforce that truly reflects and serves the people we care for.”
Gudinas brings more than 25 years of experience building donor relationships and giving programs. She joins Merrimack Health from Lawrence-based AgeSpan, where she served as chief development officer. She previously held senior leadership positions at the University of New Hampshire and Granite United Way.
“I am honored to begin this new role and eager to collaborate with philanthropic partners throughout the Merrimack Valley to advance a premier regional healthcare system focused on innovation, access and community well-being,” said Gudinas.
The hospitals said she brings a deep understanding of the Merrimack Valley, having led development efforts in the region for much of her career.