Forbes Magazine Puts BrightBridge Credit Union in its Spotlight

BrightBridge Credit Union’s Haverhill branch celebrates the launch of its new name and brand during the spring of 2025 with, from left, President and CEO John J. Howard, Vice President of Retail Banking Jim Potter, Universal Banker Araldy Zapata, Branch Manager Taveiry Brito, Teller II Darlene Lopez, Lead Teller Veronica Jimenez, Financial Services Representative Wanda Marte and Regional Sales and Service Manager Kinjal Singh. (Courtesy photograph.)

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BrightBridge Credit Union and its President and CEO John J. Howard were featured in the June-July issue of Forbes magazine.

In the spotlight, Howard reflected on BrightBridge’s mission and reaffirmed the cultural values, he says, set the credit union apart in today’s competitive financial landscape.

“The best thing we offer members is our culture,” said Howard. “We have a bright, positive, solutions-oriented team that follows the principle of ‘people helping people.’ When someone’s bank or credit union can’t help them, we’re here to hold their hand and work through their financial problems.”

The Forbes’ article notes “BrightBridge Credit Union’s corporate vision is to create both the greatest place anyone has ever worked and the greatest place anyone has ever banked.” Howard elaborated, saying, “When BrightBridge Credit Union team members love where they work, they naturally make it the best place to bank. The support they receive from one another is reflected in their interactions with members and coworkers, whether on the clock or out in the community.”

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