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The parent company of Pentucket Bank recently promoted Jennifer Eastman to vice president, advertising & social media manager.
River Run Bancorp said Eastman, of Newton, N.H., oversees media buying and vendor relationships, manages advertising budgets and campaign planning, and leads the social media strategy for River Run and its banks. She also ensures brand consistency across branch signage and digital channels while supporting community relations and public-facing marketing initiatives.
“Jen has demonstrated exceptional leadership, creativity and strategic insight in strengthening our brands and expanding our digital presence,” said Chief Marketing Officer Vickie Routhier. “Her ability to connect our banks with customers and communities through thoughtful campaigns and storytelling has made a meaningful impact across the River Run organization.”
Eastman works from the Stadium Branch in Haverhill.
“I’m passionate about creating meaningful connections that help customers and communities better understand what we offer—not just as a bank, but as a committed community partner,” said Eastman. “In my expanded role, I’m excited to bring the perspective and skills I’ve gained through my diverse background to continue building on that work.”
She holds a Bachelor of Liberal Arts in Writing and Psychology and a Master of Public Administration from UMass Lowell, and she is a graduate of the Northern New England School of Banking leadership program.
Eastman is also active in the community, serving as co-chair of the Winning Opportunities for Women committee at the Greater Haverhill Chamber of Commerce and as a member of the Exchange Club of Haverhill.
She resides with her spouse, Aaron, their children Meghan and Eve and their dogs Cooper and Callie.