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Service Credit Union recently launched a new community recognition initiative, “Hero of the Season,” honoring New England’s first responders through its 73 Reasons campaign.
Through the end of the month, the public is invited to nominate a deserving first responder at servicecu.org. Those eligible include police officers, firefighters, paramedics, EMTs and dispatchers that demonstrate exceptional dedication.
“Hero of the Season gives our members and neighbors an opportunity to share powerful stories of service and gratitude,” said Jaime Yates, credit union assistant vice president of community development. “We know there are countless everyday heroes among us, and we’re honored to help shine a light on their impact.”
At the heart of the campaign is Service Credit Union’s partnership with Boston defenseman and 2026 U.S. men’s hockey Olympic gold medalist Charlie McAvoy, whose commitment to giving back reflects the credit union’s values. Together, they have spotlighted first responders who serve their communities every day, often without recognition. One nominee will be randomly selected in early April to receive a signed Charlie McAvoy hockey puck, and their story will be featured on Service Credit Union’s social channels.
New England’s firefighters and police officers face significant health risks in the line of duty. For firefighters, cancer is a leading occupational hazard. For many police officers, heart disease poses a serious threat. Yet the screening tests designed to detect these conditions early are not always fully covered by insurance. Through 73 Reasons, Service Credit Union helps pay for cancer screenings for firefighters and heart disease screenings for police officers throughout the region.
To date, the credit union has committed nearly $1 million in screenings and donations to first responder organizations. That investment has funded more than 600 cancer screenings for firefighters and 1,000 heart screenings for police officers. Several of these screenings have resulted in early cancer detections, allowing individuals to seek treatment at a critical stage.