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Merrimack Valley Credit Union, which has expanded its footprint through several mergers, plans to announce a new name and brand identity next month.
The credit union then plans to roll out a rebranding campaign early next year. In recent years, the Lawrence-based credit union has merged with Bridgewater Credit Union, Ocean Spray Employees Federal Credit Union and RTN Federal Credit Union.
“Now that our credit union supports more families and more communities across a larger geographical landscape, it is important for us to keep our credit union in a position to remain united, strong and secure while continuing to grow and flourish,” says Merrimack Valley Credit Union President and CEO John J. Howard. “Our new name will embody our goal of empowering people with financial opportunities and bridge our 70-year history with our exciting future.”
The credit union says that while its name and brand will change, there will be no changes to members’ banking experience, and all current services and benefits will remain in place.
Following the merger with RTN Federal Credit Union in June 2023, the credit union now serves more than 115,000 members and 1,100 employer groups in Massachusetts, New Hampshire and Rhode Island. It currently operates 19 retail branches.
“Our members are our number one priority, especially during times of change,” Howard says. “Their experience will only be enhanced as a result of our rebranding efforts, and they will still enjoy the same convenient online and mobile banking platforms and work with their favorite MVCU staff members when they enter one of our branches.”