Haverhill Chamber Says New Look Sends Message About the City’s ‘Rustic Charm’ and Inclusivity

Greater Haverhill Chamber of Commerce logo.

The Greater Haverhill Chamber of Commerce is sporting a new look aimed at recognizing the city’s “rustic charm” while acknowledging “inclusive economic development is key to 21st century city growth.”

The Chamber had planned to formally roll out its new logo in the spring, but—like many events—the ceremony was cancelled because of the coronavirus. The logo features an “H” doubling as a bridge with water running through. More than a new look, Chamber officials say the plan is to unite all elements of the city and then market Haverhill to the Boston technology and life-science market.

Greater Haverhill Chamber of Commerce President and CEO Dougan Sherwood. (WHAV News file photograph.)

“From Ward Hill to Mount Washington. Downtown urban to farm country. Suburbs to riverfront.  By connecting the different neighborhoods of Haverhill, we have an opportunity to see strengths and opportunities that we don’t see in ourselves today. A better understanding of our many parts will also help us tell the story of today’s Haverhill. We haven’t done this enough which is part of the reason Haverhill is not well distinguished beyond the Merrimack Valley,” Chamber staff said in a statement late last month.

Haverhill Chamber officials said the pandemic has given Haverhill another opportunity to compete as companies and employees consider the costs and congestion in big cities like Boston. They said employers want to attract the “right talent” and also rank in importance “community values” above costs of living.

“That’s why it’s so important that we present ourselves as a place with strong values, with empathy for all people,” the statement read.

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