Haverhill’s Jaffarian Volvo ushered in a new showroom look at a ribbon cutting ceremony Thursday.
The renovation, according to Volvo, is “designed to reflect Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture.” Volvo officials, customers and members of the business community heaped congratulations and best wishes on President and General Manager Gary Jaffarian and his family. Jaffarian explained his grandfather was born in Haverhill and his father first began selling Volvos in 1958. All four generations of family involved in the business have graduated from Haverhill High School.
“Our roots are Haverhill and committed to the community and surrounding communities in serving the automotive needs for many years to come. To us, it’s a passion. It’s fun,” Jaffarian said.
Jaffarian received praise from Anders Gustafsson, Volvo’s senior vice president and CEO for the Americas, and Eric Miller, regional vice president for the northeast. Gustafsson explained the renovated showroom is part of the “Volvo Retail Experience” program, but “something is different” about the Haverhill dealership.
“This dealership is selling two times more cars than other retailers of the same size,” Gustafsson said.
Part of that success, Jaffarian said, should be credited to his son Gavin. He explained Gavin has earned the Volvo Dealer Excellence Award for three years in a row. At only 31 years old, his son is one of the youngest recipients.
Volvo’s Miller presented the dealership with a traditional Swedish crystal award, made by the famous glassworks company Orrefors.
The ceremony began with blessing by Rev. Fr. Vart Gyozalyan, pastor of the Armenian Apostolic Church at Hye Pointe.