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Eduardo Crespo and Adriana Sanchez Vaccaro are discussing “The Hispanic/Multicultural Marketing and Workforce Opportunity: A Roadmap” during the Merrimack Valley Chamber of Commerce’s Spring Expo Breakfast.
Crespo, CEO, Hispanic Market Solution, and Vaccaro, culture strategist and senior partner, HMS Diversity Training Division, talk about changing demographics, assimilation vs. acculturation, business implications, having a clear understanding of relevance and importance of the Hispanic/multicultural talent pool, benefits of Hispanic/multicultural representation in organizations and inclusion and engagement strategies to develop and retain employees.
The Spring Expo Breakfast takes place Wednesday, April 6, from 8-9:15 a.m., at Phoenician Restaurant, 12 Alpha St., Haverhill.
The program is free, but registration is required at merrimackvalleychamber.com or by calling 978-686-0900.